Participatory Culture and Narrativity: a Sociosemiotic Approach of Transmediation

Abstract

Among the transformations undergone by television as a result
of convergence culture, transmediation stands out as a model of
production that distributes inter-associated content in different
technological platforms, and whose articulation depends on the
commitment proposed by the sender to the recipient of the communication.
This article shows how the most recent theoretical
advances in Greimasian semiotics may contribute to a better
understanding of what we call the transmedia interactional universe,
thanks to the development of narrative grammar proposed
by Eric Landowski, as an interactional model consisting of four
regimes: Programming, manipulation, adjustment and accident.
The article postulates that the modes of participation triggered
by the transmedia television strategies give way to interaction
modalities —articulation, actuation, appropriation and deviation— which can be confirmed with the principles and positions
set out in the interactional model of Landowski.